Top 5 Social Apps Performance in Madagascar in Q4 2021

In the fourth quarter of 2021, the performance of the top five social apps in Madagascar, according to Sensor Tower data, revealed interesting trends.

TikTok saw a steady increase in weekly revenue, starting at around $744 and peaking at approximately $1.9K by the end of December. Weekly downloads also showed an upward trend, beginning at 1.1K and climbing to nearly 2K. The app's weekly active users consistently increased from around 40.9K to 45.3K.

Bigo Live - Live Streaming App experienced a more fluctuating revenue pattern, starting at $256 and ending the quarter at a similar level. Downloads were relatively low, peaking at 105 in the first week and dropping significantly throughout the quarter. The app’s weekly active users showed some decline, starting at 1.4K and ending at about 1.1K.

Facebook maintained a strong presence with weekly revenue fluctuating between $111 and $226. Downloads saw a notable increase, starting at 3.5K and reaching up to 4.6K by the end of December. Active users remained robust, ranging from 138K to 144K, demonstrating Facebook’s continued dominance in the region.

Chamet - Live Video Chat showed relatively stable revenue, hovering around $90 throughout the quarter. However, downloads were minimal, with some weeks showing no downloads at all. Active users slightly declined from 68 to 52 over the period.

Grindr - Gay Dating & Chat had a consistent revenue stream, starting and ending the quarter at around $70. Downloads remained modest, fluctuating between 7 and 16 per week. The app's active users saw a minor decline from 550 to 493.

For more detailed insights and analytics, visit Sensor Tower.